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Routes To Retail: Routes to Retail specialise in creating flexible and adaptable retail solutions for the magazine category in ‘new to magazine’ mainstream, regional, independent and specialist retailers.  This is a growing area of the magazine market where Routes to Retail connect publishers to profitable category solutions at retail, with an unrivalled reputation for service excellence and experience.

By connecting readers with new customers, our aim is to drive revenue for both publishers and retailers.  As well as offering merchandising consultancy and an online sales service to complement the overall offer to publishers.

Goldkey Media:
Newspaper & Magazine Distributors In The Market
With a strong track record creating distribution plans to niche and targeted audiences worldwide, we have the expertise to help you achieve your goals. Established in 2001, our team work with a number of leading publishers to help increase newspaper and magazine circulation, as well as helping advertisers to reach their desired target audience via innovative media placements that help their brand stand out.
From the Financial Times, National Geographic to Cosmopolitan, Gold Key Media can secure distribution to some of the best locations in the UK. Whether it’s copy placement in a corporate display rack or hotel, brand to hand distribution, residential door drops or event placement – we help you achieve your circulation targets by ensuring your publication gets seen by the right audience at the right place at the right time.
Want to place your brand directly in the hands of your target audience?
Effective sampling can raise awareness of your brand and engage consumers throughout the UK and beyond. From regular sampling to a mass commuter audience, to a highly targeted event specific execution, Gold Key Media’s dynamic team of experienced brand ambassadors will represent the key principles and image of your brand. Our staff can be handpicked to suit your requirements, and we can manage all aspects of your chosen activity.
Events offer the perfect opportunity for Publishers to capture engaged, receptive, broad and niche audiences nationwide.
With over 20 years of experience, Gold Key Media’s Events Team can work closely with you to build your brand presence at global events through a varying degree of activity, whether you wish to capture them within the event or at touch points surrounding it.

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Our team manages the range of imported magazines for distribution on the UK newsstand and has responsibility for but not limited to the following:

• Managing relationships with suppliers and direct contact publishers
• Implementing circulation strategies for foreign titles
• Management of the supply chain upon receipt of magazines
• Management of full publisher scheduling in the UK and export markets
• Barcode management
• Print order setting
• Agreeing pricing of product
• Agreeing the publisher’s UK strategy
• Providing recommendations on UK pricing
• Advice on expanding sales and distribution in key retail groups
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• Sales reporting

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Our team is focused and driven to be the best at retail, working closely with our expansive range of clients to implement profitable business plans and initiatives utilising our trusted retail relationships.  The key to this success is founded upon the time dedicated to ensuring that the team is educated in our client’s portfolio of products and objectives, through a comprehensive framework of internal and external contact points, in order to help develop the action plans to deliver success at retail.

In addition to a National Accounts team uniquely dedicated to our third party clients, we also have a London travel point sales manager and a team of merchandisers who visit key independents on a regular basis.

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The Seymour digital service was launched in 2014, the aim from the outset was to offer our clients an additional sales channel by building a network of digital sales platforms. The digital market has proven a challenging (and sometimes expensive) one to access for magazine publishers and by delivering this service Seymour provides our clients uncomplicated and inexpensive access to the dynamic, and ever-changing, digital environment.

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At Seymour we work closely with publishers and local distributors overseas to develop & execute the best marketing strategy for our titles both domestically and overseas.  This could be maximising exposure in key markets to drive advertising, working out how to get the best return on a small promotional budget or how to fine-tune your print volumes for maximum profit.

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The Commercial Copy planners utilise industry leading commercial models to ensure that supply levels are optimised in line with publisher strategies, which could be to drive profitability or revenue.

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UK

At Seymour we believe we offer the best of both worlds when it comes to performance analysis and reporting – we offer a solid foundation of established reports but also offer a truly dynamic reporting solution where we are able to work with our partners and offer solutions fit for their own unique requirements. We understand that different partners have different needs and believe that the “one size fits all” approach simply does not work for some – as such, where there is a need, we will always offer bespoke solution that dovetails onto our established and well respected standard reporting suite.

EXPORT

We have a wealth of information for you at our fingertips. We provide reports tailored to our publisher’s needs, whether that means a topline view of global sales, or a store-level analysis of, say, a promotion in Italy.  We recognise that profitability is often a top objective so our reports are designed to incorporate production costs and remits to give a true picture of your export business. Also available are real-time online store finders for certain markets including USA and Canada, so your overseas readers can always locate their nearest copy.

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The Seymour Supply Chain Team brings with it a vast amount of knowledge and experience across Print, Magazine Carriage and Wholesale, enabling us to work together with our Supply Chain Partners to guarantee an industry leading service to our Publishers.

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Account Management

UK

At Seymour we work collaboratively with all of our Publishers in order to  understand their business needs and objectives.  This is successfully achieved by:

• Prioritising Publisher’s business objectives through regular review both at retail level and total business
• Expertise in building a profitable, long term business plan with trading partners
• Create robust retail strategy based on agreed top-line objectives through Trade Business Plan Process
• Work closely with Seymour teams to turn objectives/proposals into business wins
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• Effective interpretation of our widespread data / information sources collated by the Marketing Team
• Creating profitability scenarios to present solutions and opportunities
• Continual review  of promotional planner and objectives
• Regular review  of return on investment

EXPORT

Seymour has the largest Export Team in the business with a total combined industry experience of over 100 years.  Publishers benefit from our dedicated operations and finance people working solely on International so that your Account Manager can focus on sales analysis and development. Our international sales team come from a range of backgrounds including publishing/editorial, marketing, wholesale and circulation and have industry experience from markets around the world such as Australia, New Zealand and USA and can communicate in 6 different languages!

Consumer Insight

Insight into consumer behavior driven by analysis of shopper’s buying habits has become an integral part of the culture at Seymour. This has allowed us to develop a better understanding of customer behavior at retail and helped Seymour further establish our range partnership credentials with key retail groups and helped us to recommend and develop unique promotions. From the research we have conducted, there are a number of key areas for Seymour to focus our attentions on. If less people are visiting the Newsstand what are we doing to PUSH people into the category? The Newsstand is incredibly busy and noisy, so what are we doing to ensure our products STANDOUT? Impulse purchase plays such an important role in our sector, so what are we doing at the fixture to EXCITE consumers and if they are excited, what opportunity do we have to UPGRADE them to purchase best in class, premium priced event based issues, bumper packs and Bookazines. Then once readers have our products in their hands, what can we do, to encourage them to buy the next issue, or another magazine from your portfolio, by driving increased  REPEAT purchase.